About Us — The Manifesto

Five chapters

on doing

less, well.

OriginMissionVisionCraftGoalsPromisewear less, mean more OriginMissionVisionCraftGoalsPromisewear less, mean more
The four FOLD founders — Janica, Alexa, Josh, and Nyza
01

Our Story

It started with a closet full of nothing to wear.

FOLD began as a group project between four classmates asking the same question on repeat: why do we own so many clothes and still reach for the same three? In 2026, we stopped asking and started building — a tiny line of essentials, made properly, built to last.

Folded FOLD tees in white, black, and green
02

Mission & Vision

Make less. Make it matter.

Our mission is to prove that a small wardrobe of honest garments beats fast fashion every time. Our vision: a generation that chooses twelve great pieces over a hundred forgettable ones — and knows the people who made them.

The full FOLD Season 01 line hanging on a rack
03

What We Make

Twelve garments. Zero filler.

Heavyweight tees, boxy overshirts, straight-cut trousers, and one perfect tote. Every piece is cut from organic cotton or recycled blends, sewn in small batches close to home, and designed to mix and match — no outfit off-limits.

FOLD Fall/Winter next season moodboard
04

Where We're Going

Small today. Stubborn forever.

This year: sell out our first batch and open weekend pop-ups near campus. In three years: a permanent studio-shop in Valencia City and a repair-for-life program for every garment we've ever sold. We grow slowly, on purpose.

A customer trying on FOLD pieces in the fitting room
05

Why FOLD

Because your clothes should outlast your trends.

Choose FOLD if you want garments that hold their shape, prices that respect a student budget, and a brand that tells you exactly what things cost to make. No fake sales, no seasonal churn — just essentials, forever.

Meet the Team

Four of us. One idea.

01
Janica Anne Duran
Creative Director
02
Alexa Van Georfo
Head of Design
03
Josh Anwyn Guazon
Operations & Production
04
Nyza Grace Caranzo
Marketing & Community